Nikon Europe privacy notice

In this privacy notice we explain how we collect and use your personal data. This privacy notice applies to all personal data we process about you when you order, purchase or use our products and services, visit our websites, use our customer support or otherwise interact with Nikon.

Nikon respects privacy and acknowledges that processing personal data in a lawful and proper manner is an important social responsibility and declares that it will strive to protect personal data. This privacy notice is part of Nikon’s Group Privacy Protection Statement. It applies to you (hereafter “you”), as our prospective, current and former customer and/or supplier, and your usage of our products and services, our websites, or otherwise business dealings with Nikon Europe BV. In this privacy notice, we will explain how we process your personal data. Therefore, we encourage you to read this notice carefully.


Nikon Europe BV, Burgerweeshuispad 101, 1076 ER Amsterdam, The Netherlands, where Nikon has its European headquarters (hereafter “Nikon”, “we” and “our”) is part of the Nikon Group. Here in The Netherlands, the main decisions are made by Nikon about the purposes and means with regard to the processing of customer data in Europe. We are responsible for the collection and use of your personal data described in this privacy notice.

If you want to exercise your rights, such as your right to access, correct, erase, restrict, object or port personal data or to withdraw your consent, or if you have any questions about the processing of your personal data, you can contact us in accordance with this privacy notice.


Personal data we process is information that you knowingly provide to us directly or through third parties. However, in some instances, we process personal data that we are able to infer about you based on other information you provide to us or from our interactions with you, or personal data about you that we receive from a group company or a third party with your knowledge.

If you refuse to provide personal data that we require for the performance of the contract or compliance with a legal obligation, we may not be able to provide all or parts of the services you have requested from us.
We may process your name, contact details, date of birth, customer support data, job title, photographic or microscopy interests, field of expertise, financial and purchase information depending on the Nikon products and/or services we provide to you. The personal data we collect and process, as well as the purpose, will depend on the Nikon products and services provided to you. The main purposes for which we process your personal data are as follows.

a. To provide our services to you and to communicate with you

To handle your orders, we must in many cases process information from you For example, we need your name and email address and bank account information as well as other identifying information to confirm your order and register the product you purchased.
We also use your contact details to answer your questions when you contact our customer service.

b. Direct marketing purposes

We use your account information and contact details to inform you about new or updated products and services that might be of interest to you. We only send you direct marketing messages with your prior opt-in or if we have collected your email-address in the course of doing business with you. You can always unsubscribe from receiving such messages by following the instructions in the relevant marketing communication, by adjusting your account preferences (if available) or by contacting our customer service.

We analyse your personal data and may include personalized offers in our direct marketing messages on the basis of our legitimate interest to provide you with relevant offers. You may object to the use of your personal data for direct marketing purposes anytime.

We may use different communication channels to send you (personalised) advertisements and special offers, such as postal mail, or, with your consent, mobile push notifications or social media.

c. For statistical research

We use automatic tools to perform statistical research into general trends regarding the use of our services, websites, apps and social media and the behaviour and preferences of our customers and users.

The information we use for our research includes your postal code and country of residence, technical information we receive if you visit one of our websites, the information we collect through cookies, the personal preferences and interests and information you share with us online or via social media. For our research we only use aggregated data that are disconnected from your name and email address. We use the aggregated research results to detect general trends in the use of our products, services and tools. This enables us to develop better products, services, tools and offerings, to provide more responsive customer service and to improve the design and content of our websites. For more information on cookies and similar technologies, please visit the Cookie Notice on our website.

d. For record keeping and to comply with statutory obligations

We collect, store and use your data for internal business purposes, such as record keeping and to comply with our legal and fiscal obligations.

e. Specific services, apps, Nikon events, contests, or campaigns

For specific services, apps, events, contests, or campaigns, we may use your personal data for purposes other than those described in this privacy notice. We will inform you about those purposes when you register for the service, event, contest, or campaign, or when you download the relevant app.

Your personal data may be used for further purposes. In such case we shall ensure that this is done in accordance with the applicable laws.

Legal basis

We process your personal data because this is necessary for the performance of a contract with you to provide you with our products and services, to comply with legal obligations or if it is in our legitimate interests or the interests of a third party or on the basis of consent.
When we process your personal data for our legitimate interest, we will also take you into account and ensure that the further processing of your personal data is done in accordance with the legal requirements. As such we will also look into ensuring that processing for this new purpose is compatible with the purpose for which the personal data were initially collected. This does not apply when such processing is done due to a legal obligation or when we have obtained your consent. Our legitimate interests are for example: improving our product and services, reducing our costs, improving our newsletters and websites or securing our services and facilities.
If you’ve provided consent please be informed that you can withdraw your consent at any time by following the unsubscribe link in an e-mail, by adjusting your setting (if available) or by contacting us.


Being a global organization, many of our business activities are also carried out (and business efficiencies achieved) by processing or consolidating information about you in specific or centralized databases and systems located at specific secured facilities worldwide. As a result, your information may be shared with other entities within the Nikon Group. We may combine personal data collected by our affiliates about you with other personal data we may hold about you in order to keep your information accurate and up to date. Each Nikon Group company will process your personal data in accordance with applicable laws, this privacy notice and our Nikon’s Group Privacy Protection Statement. A strict access policy is maintained with regard to the processing of your personal data. Only authorised persons will have access to your personal data.

It is possible that your personal data is shared with trusted third parties that perform business functions or provide services to us. All such third parties will be required to adequately safeguard your personal data, subject to agreements that correspond to the requirements of applicable laws. Your personal data may also be shared for investigations (e.g. disclosure to prevent crime or fraud, or to comply with a court order or legislation).

A transfer or disclosure of personal data may also occur in connection with an (intended) transaction that alters the structure of our business, such as a reorganization, merger, sale, joint venture, assignment, transfer, change of control, or other disposition of all or any portion of our business, assets or stock (corporate transactions).

International transfers of personal data

Given the global nature of our company, your personal data may be transferred to Nikon entities and trusted third parties in countries outside the European Economic Area whose laws may not afford the same level of protection. Nikon will ensure that adequate safeguards are in place to comply with the requirements for the international transfer of personal data under applicable privacy laws. For transfers of personal data outside the European Economic Area, Nikon will use Commission approved mechanisms, such as the Privacy Shield certification, and Standard Contractual Clauses as safeguards, such as the “(EU-)controller to (Non-EU/EEA-)controller” Decision 2004/915//EC (see Article 46 GDPR).


We will secure your personal data in accordance with our IT and security policies so that personal data is protected against unauthorised use, unauthorised access and wrongful modifications, loss or destruction. Your personal data will be kept as long as it is required for the purposes for which they are obtained as well as in accordance with our legal and fiscal requirements.


You can contact us to exercise any of the rights mentioned below. We may not always be able to fulfil your request. For example, your request for access could be limited if this is necessary to protect the rights and freedoms of other individuals or we may refuse to delete your personal data in case the processing of such data is necessary for compliance with legal obligations.

If you would like to exercise your rights, please send your request to the contact details below. Please note that we may need you to provide additional information to confirm your identity. You also have the right to lodge a complaint with the Dutch Data Protection Authority.

You can also contact us if you have any questions, remarks or complaints in relation to this privacy notice.

Right to access

You can request for access to your personal data. This includes the question whether we process any personal data about you.

Right to rectification

You have the right to have your data rectified in case of inaccuracy or incompleteness.

Right to erasure

You also have the right to have your personal data erased. We will erase your data in accordance with your request and the law. In case your data is deleted, please be aware that due to the way we maintain certain services, it may take some time before backup copies are erased.

Right to restriction of processing

You have the right to obtain the restriction of the processing of your personal data in certain circumstances.

Right to data portability

The right to data portability applies to information we received directly from you. You have the right to request that we transfer the information you gave us from one organisation to another (where technically feasible), or give it to you. This right only applies in case of automated processes and when processing your data on the basis of consent or the performance of a contract.

Right to object

You have the right to object to the processing of your personal data in case we process your personal data on the basis of ‘legitimate interests’ (including profiling).
At any time and free of charge you can object to direct marketing purposes in case your personal data is processed for such purposes, which includes profiling purposes to the extent that it is related to such direct marketing. In case you exercise this right, we will no longer process your personal data for such purposes.


We have most recently updated this notice in April 2021 and it replaces earlier versions. We will update this privacy notice from time to time.


Record Manager
Nikon Europe BV
Burgerweeshuispad 101, 1076 ER Amsterdam
The Netherlands
Email: rm.eu@nikon.com